Tool for Assessing Station Characteristics (TASC): Identifying Service Quality Improvements at Transit Stops and Stations
Researchers at UCLA have created a web-based analysis tool that is publicly available to transit agencies interested in identifying which service quality changes (e.g. amenities, information, lighting, etc.) to transit stops/stations are most important for improving levels of transit users’ satisfaction. The technology showcase will demonstrate this tool, describe how agencies may access it, and highlight the various applications and functions. We will guide participants through the process of downloading the survey forms, administering a user survey, uploading survey results, and downloading and interpreting results.
This research-based program is groundbreaking in that it provides planners an analysis of the relative importance of various improvements, uses community-based input, and can be applied at the level of individual stops/stations (to provide an analysis unique to that stop), across a group of stops/stations, or across the transit system as a whole (to evaluate performance in aggregate). The program provides a graphical representation of users’ levels of satisfaction juxtaposed on top of the importance they report for a variety of service qualities. In short, it provides a clear indication of how best to invest increasingly scarce transit resources to improve customer satisfaction in attributesthat matter to transit customers. The presentation will include discussion about strengths and limitations of the analysis.
Speakers:
Norman Wong, Information Technology and Data Manager, UCLA Lewis Center for Regional Policy Studies
Allison Yoh, Ph.D., Associate Director, UCLA Lewis Center for Regional Policy Studies and the UCLA Institute of Transportation Studies