UCLA, in partnership with CicLAvia Inc. and the Los Angeles Sustainability Collaborative (LASC) received funding through the Center for Civil Society in the Luskin School of Public Affairs to conduct an economic analysis of the CicLAvia event in October 2012. The project will consist of an economic impact analysis of CicLAvia in low-income communities of color―including East Los Angeles, Downtown Los Angeles, the historic El Pueblo, and the Macarthur Park neighborhoods. While the project methodology is being finalized, researchers will likely visit businesses along the CicLAvia route and collect information regarding their sales revenue on the Sunday before and the Sunday of a CicLAvia event. This new data will be analyzed and developed into a report to be disseminated to policymakers with the goal of institutionalizing CicLAvia as a monthly or weekly event promoting healthy, active living.
J.R. DeShazo will serve as the faculty lead, while CicLAvia and the Los Angeles Sustainability Collaborative will provide advice and support during the entire project process.